My name is Frederik Leonharder. I am a professional serial entrepreneur founder and owner of Leonharder and co-founder and co-owner of LOB agency ApS


I am working as a creative director and as sales strategist in LOB agency. My expertise is long-term sale and branding strategies and I have great experience in selling and branding new products. My network amongst retailers, medias, trendsetters, investors etc. is really strong.


I have done sale, branding and PR advising for brands like Sony PlayStation, Hästens, New Balance, Edwin and Nestlé.



I have a background in retail, marketing and PR. The last 10 years I have been a self-employed sale, PR and brand adviser in Leonharder for New Balance and Hästens among others and co-owner at LOB agency ApS. 


At LOB agency we have made New Balance Lifestyle one of the strongest lifestyle sneakers brands in Denmark. When we took over New Balance Lifestyle in Denmark 8 years ago the brand awareness was close to zero and today is nearly 90.​

You are very welcome to contact me at




about Leonharder